Changes in the Indian Consumer

When India opened its economy to the global marketplace in the early 1990s, many multinational

Corporations rushed in to pursue its middle-class consumers—an estimated 200 million people—only to

Confront low incomes, social and political conservatism, and resistance to change. It turned out that the

Indian consumer was a tough one to figure out and win over.

Things are changing. Although attitudes remain complex, they have shifted substantially toward
consumerism, particularly over the past decade. The country’s recent economic performance is a factor, of course. For three years, GDP growth has been strong and sustained, at an average annual rate of Around 8%. The population’s demographic profile also plays a role: Indians constitute a fifth of the world’s citizens below age 20. So a youthful, exuberant generation, weaned on success, is joining the ranks of Indian consumers.

Consumer Behaviour is changing in India 

Recently India is undergoing a huge change in consumer behaviour. We are undergoing huge changes in last 5-6 years and off course, more to come. The road of super market now opened into a trendy ‘Mall Business’. People don’t always go to the malls only for shopping; it became a joint for a date or cool place to meet friends. “Window Shoppers” are more than actual shoppers. The concept of “Ghost Shoppers” is yet to come here, which will also happen eventually to keep the quality of the retail outlets. Buyers are God now, more knowledgeable and having more options in their hands before they decide to purchase and invest their money.

For details visit- http://www.mbachannel.blogspot.in/2014/05/changes-in-indian-consumer.html

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